A taste of recognition
For packaged food companies, grocery shelf space is at a premium. For up-and-coming healthy snack brands, winning the battle for supermarket real estate is a significant challenge. That’s why a 2-year-old healthy snack start-up approached Kimball Communications to raise its profile. With positive stories about the company in supermarket trade publications, the general media and food and healthy snack blogs, the company hoped to demonstrate it was a brand on the rise.