Differentiating for the sake of safety

Client Logo TRSA, the leading global textile services trade association, wanted to raise its profile. After an extensive search, Kimball was selected by the Virginia-based association to develop a communications plan focused on securing coverage in trade media. Within the first 30 days, TRSA learned a non-member commercial laundry in New Orleans would be the subject of an imminent New York Times article about bacteria infections, hospital linens and patient deaths. Continue reading→