Thought leadership builds necessary awareness for international risk consortium
When a consortium of international risk management experts announced the launch a risk mitigation, crisis response and insurance program led by Beazley Syndicate at Lloyd’s, they needed to raise awareness of both the program and their unique expertise in guiding and protecting operations in hostile or complex environments.
Beginning with the initial launch of the Hostile Environment Liability Protection (HELP) program in January 2015, Kimball Hughes Public Relations combined aggressive outreach in insurance trade media with a targeted thought leadership program aimed at decision makers in the vertical industries it serves. We also created branded content for the program’s website, which served as the primary portal to HELP and its international team of experts.
The result was ongoing and meaningful coverage in leading insurance media and critical thought leadership in media serving oil & gas exploration, logistics, security and government contracting industries. More importantly, as international and domestic terror took center stage in 2015, awareness of HELP as a unique and comprehensive solution for organizations operating in these complex and hostile environments drove strong premium growth.