Providing real social media for luxury real estate brokerage
A boutique luxury real estate brokerage was using a social media service for its Facebook, Twitter and LinkedIn accounts which automatically populated content, often posting similar pieces of content back-to-back over a short period of time. Unfortunately, company leaders came to find many of those seeing this automated content weren’t their target audience – or in many cases even in the same hemisphere. The company approached Kimball Communications and tasked us with developing a strategy to increase engagement in appropriate local communities and raise the brand’s social media visibility among existing and prospective clients.
Kimball Communications developed a strategy based on a qualitative analysis of the brand’s audiences and turned the brokerage’s social media channels into a voice for real estate news and practical advice that spoke to that audience. We also included professional staging and decorating tips, luxury lifestyle features, and home and garden how-tos – focusing on national, regional and local media and content providers read by those in the market interested in buying and selling high-end homes. This strategy resulted in substantially improved engagement, follows and interaction from leaders in the real estate industry, internationally renowned design experts, Realtors, the media, and current and potential clients within the brand’s target markets.
In just the first 30 days, Kimball Communications delivered the following results:
- Facebook engagement increase of more than 93%
- Twitter engagement increase of more than 248%
- Twitter followers increase of more than 47%
- LinkedIn visibility increase of more than 1,521%