Case Studies

A little name recognition goes a long way

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The challenge

ReSource Pro had only been in business for two years when it approached Kimball Hughes Public Relations in 2005. The company began as a novel start-up offering a much-needed solution to back office operations for insurance program administrators, brokers, agencies and carriers. They had solid metrics in place to demonstrate a healthy return on investment for clients. But two years in, what they didn’t have was name recognition or industry awareness.

The solution

Kimball Hughes Public Relations began by sharing the ReSource Pro story with leading insurance industry media that served their market, focusing on the company’s expertise and service offerings. The company and its media profile grew. The CEO became a regular contributor to industry media and featured in broad management and business trend stories for media outlets that include HumanResourceIQ.com, Chief Learning Officer magazine and Forbes.

In 2013, Inc. magazine included ReSource Pro in its 500|5000 list citing the company’s 122 percent revenue growth over three years, and annual revenue of $24.3 million. From its Manhattan headquarters, ReSource Pro now manages more than 1,200 employees on two continents and serves hundreds of insurance industry clients throughout the U.S. and abroad. And Kimball Hughes Public Relations is still their trusted PR partner.


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