Best-kept secret becomes sought-after media resource
Facing an increasingly competitive real estate market in suburban Philadelphia, a boutique brokerage that distinguishes itself by focusing almost exclusively on high-end homes, engaged Kimball Hughes Public Relations to help it break out from several luxury market competitors and raise its public profile. With a portfolio of impressive estate listings, the brokerage wanted to showcase the types of homes in which it specializes while also demonstrating its success and leadership in the real estate industry.
Working with management, Kimball Hughes Public Relations created a plan that highlighted the expertise and experience of the brokerage’s real estate professionals, its rapid growth and record-breaking sales, the extensive community involvement of the firm and its agents, as well as promoting the most prominent, historic and visually stunning upscale homes in the region listed by the firm.
These efforts resulted in countless news articles featuring the brokerage – which previously enjoyed almost no news coverage – as well as its listings in major regional publications and network news. Going beyond its finite geographic reach, Kimball Hughes Public Relations secured coverage for the brokerage in several national outlets that included The Wall Street Journal, Bloomberg News and The Robb Report. Within one year, the brokerage went from being largely unknown in media circles within its own community to fielding inquiries from leading national media figures as a source for distinctive luxury property listings and insights, as well as recognized real estate market experts.