Building buzz for lisa b.
It is hard not to love lisa b. But even with the small fashion line’s soft socks, stylish boots and authentic espadrilles, fashionistas still needed a little convincing to take notice.
Kimball Hughes Public Relations, working with long-time partner DFA, Inc., has helped lisa b. build buzz and brand recognition with a combination of concerted Facebook engagement and targeted pitches to traditional media.
(photo courtesy A. Greg Raymond)