Creating a recipe for success
With nearly one dozen full-service restaurants and exclusive event spaces in New York, New Jersey and Pennsylvania, a successful hospitality company’s CEO reached out to Kimball Hughes Public Relations after witnessing first-hand how the agency successfully promoted a deal that happened to involve one of the hospitality company’s new properties. We were asked to create a six-month campaign that would increase awareness of the parent company’s then-little recognized brand, as well as its many establishments, executives and chefs as it pursued an aggressive growth strategy.
Using the tourism and hospitality public relations experience of its staff, Kimball Hughes Public Relations set the table for an aggressive, and successful, media relations strategy. In consultation with the organization’s leadership team and venue managers, we were able to quickly secure a dizzying round of media opportunities, including a two-page feature in New Jersey’s leading business publication about the company’s president, followed by articles in a series of mainstream business and hospitality publications featuring the company’s chefs. Our team also secured invitations for the company’s chefs on regional morning news television programs, and coverage of select restaurant and event venues with nationally renowned lifestyle and culinary magazines on online outlets.