Case Studies

Easing fears of bioterrorism

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The Challenge

An organization located in the same New York City building where another office was infected with anthrax faced questioning, anxious employees.

The Solution

Having worked with infectious disease specialists weeks prior to this incident, Kimball Hughes Public Relations was able to draft a memo, talking points and Q&A for management.

Within hours, management was able to communicate effectively with its entire staff and ease their fears. The quick response also helped prevent information about the potential infection from reaching the media and others outside the office.


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