Case Studies

Hair-raisingly successful PR

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The challenge

Preparing to open its second location, J.Morgan Salon and Home, an Easton, Pa.-based hair salon, wanted to raise its profile locally.

The solution

Kimball Hughes Public Relations’ continuing media relations efforts have allowed J.Morgan Salon and Home to dominate Lehigh Valley media coverage for its March 2013 Grand Opening, driving interest and inquiries related to its new location (mentions in Lehigh Valley Business and The Morning Call). With placements in Lehigh Valley Style, Easton Patch and The Morning Call announcing the second location, the salon is the talk of downtown Easton, College Hill and surrounding areas.

In addition to spreading awareness of the new salon, Kimball Hughes created a J.Morgan News Bureau that allowed us to react to media events as they happened, securing mentions of J.Morgan in media coverage that was otherwise planned. Consequently, Kimball Hughes secured TV and radio news coverage of J.Morgan Salon in response to Hurricane Sandy. We also identified the salon’s in-house experts who could speak to the media for TV news coverage and a guest blog post in response to the unveiling of Michelle Obama’s new hairstyle at the 2013 Presidential Inaugural.

As a result of Kimball Hughes ongoing efforts, J.Morgan Salon has also been included in Lehigh Valley Style Magazine’s 2013 annual men’s style issue.


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