PR campaign protects manufacturer’s reputation
After a manufacturing company made an unintentional error that violated environmental mandates, it faced a stiff government fine. Recognizing that the resulting publicity could cause reputational damage than would be worse than the fine, the company turned to Kimball Hughes Public Relations to handle their crisis response.
Kimball Hughes Public Relations developed a crisis response plan, conducted specialized media training and created talking points for media, customers and employees. The plan focused not only on handling the immediate crisis but also on helping the company to rebuild its reputation following the resolution.
Media coverage of the government penalty was minimal and contained locally, while aggressive outreach to customers minimized the impact on company business. Outreach to industry trade publications, local media and government officials weeks after the event successfully highlighted company expansion plans and new product development—and sales surged higher.