CASE STUDIES

Communicating Value Across the Insurance Industry

VNR Produces National Coverage for Hospital

This Product Provides a Lift

Easing Fears of Bioterrorism

Launching a Health Brand

Vectrix Rides Across the Country

Vectrix Rides Across the Country

Kimball Communications has led the public relations for a city-by-city public launch of Vectrix — the world's first all-electric, two-wheel vehicle. Working with ride and drive events and customer deliveries, Kimball Communications electrified this launch.

In its first stages, the PR efforts have landed Vectrix on page one of the San Francisco Chronicle and San Diego Union Tribune, and inside the LA Times. Network affiliates and daily newspapers in Philadelphia, Lancaster and Allentown, Pa. featured the bike, and everyone from the Providence Journal to NPR covered the Newport store opening.

With these successes, Kimball helped Vectrix go national and establish the largest dealer network of an electric road vehicle in the country. Coverage has reached Good Morning America, CBS Early Show, the Today Show, the Tonight Show, as well as Time Magazine, CNN, Associated Press, Playboy, Maxim and other key outlets.