Case Studies

Building buzz for lisa b.

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The challenge

It is hard not to love lisa b. But even with the small fashion line’s soft socks, stylish boots and authentic espadrilles, fashionistas still needed a little convincing to take notice.

The solution

Kimball Hughes Public Relations, working with long-time partner DFA, Inc., has helped lisa b. build buzz and brand recognition with a combination of concerted Facebook engagement and targeted pitches to traditional media.

(photo courtesy A. Greg Raymond)

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