Case Studies

Communicating health to diverse communities

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The challenge

The Dorothy Rider Pool Health Care Trust engaged Kimball Hughes Public Relations to develop a communications strategy for a five-hospital collaborative in the Lehigh Valley. They sought innovative ways to share vital health information with their diverse communities and improve health outcomes.

The solution

Kimball Hughes undertook a careful process of learning about the collaborative’s vision, goals, resources, opportunities and obstacles, and then created a strategic plan to reach and effectively communicate with the communities in question. The result was a comprehensive report that included an analysis of how the HCCLV audience communicates and consumes health information, as well as recommendations and practical next steps to guide the collaborative in the future.

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