Case Studies

Making a Meeting Media-worthy

The Challenge
The Federation of Defense and Corporate Counsel (FDCC) hosts an annual Corporate Council Symposium in Philadelphia for its exclusive membership. The event’s programming focuses on continuing legal education, legal technology training and updates, ethics, trends, compliance issues and a host of other matters.

Kimball Hughes PR was tasked with securing local and trade media coverage for the conference which features highly specialized legal topics for an audience that was part of an exclusive, members-only organization.

The Solution A last-minute addition to the speaker list was Josh Shapiro, attorney general for the Commonwealth of Pennsylvania. Working with the attorney general’s press office, Kimball Hughes PR was able to secure permission to have media present for the attorney general’s speech, which would reference – in part – his office’s recent investigation into the Pennsylvania Catholic Church and allegations of sexual abuse.

As a result, not only did the local affiliates for ABC, CBS, NBC and FOX send camera crews to cover the speech, but American Lawyer Media – the dominant trade outlet in the legal marketplace – dispatched a reporter. While most coverage focused on the attorney general, FDCC signage was featured prominently on broadcast news and the association’s name was used in introducing the story. Since the story was rebroadcast on several segments over the next 24 hours, FDCC received significant media exposure which significantly raised the organization’s otherwise low-profile in the tri-state area. Additionally, media coverage of the Symposium was repurposed across all FDCC’s social media channels and shared with prospective members.

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