Case Studies

New media tactics secure traditional media coverage

The challenge

The Sandy Hook shooting in December 2012 and the Boston Marathon bombing in April 2013 brought the role of private security into a national debate. We realized Brownyard Group, provider of specialized insurance for security guards, could provide a valuable perspective on the prevention of further tragedy.

The solution

Kimball Hughes Public Relations worked with Brownyard, a longtime client, to provide thought leadership on arming security guards in schools and the need for more security. Kimball Hughes garnered features for Brownyard Group in eight insurance trade and leading security magazines, such as American Agent and Broker and Security Management Weekly.

At the same time, municipal budget cuts were creating a need for more private security guards, so Kimball Hughes created an Infographic with relevant statistical data. The infographic not only not increased engagement on social media, but also led to a feature article in Security Magazine.

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