Case Studies

Relocating for better results, service

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The challenge
After nearly 20 years with a local marketing agency, Gloria Nilson & Co. Real Estate, a well-known New Jersey real estate brokerage with more than 700 agents, decided it needed to make a change. Management wanted fresh ideas, more media coverage and a higher level of client service from their agency. Most importantly, they needed a team that could simultaneously take a global approach to reputation management while leveraging diverse local media opportunities.

The solution
Recognizing first-class client service and timely, well-crafted content as the fundamentals of a positive public relations partnership, Gloria Nilson & Co. selected Kimball Hughes Public Relations based on our team’s track record of success in the real estate space. By leading with innovative thinking, high-touch client service and great, frequent content we were able to achieve outstanding and immediate results: 63 placements within the first two months, coverage in real estate luxury trade media, greater client-agency collaboration and enthusiastic engagement with hundreds of the brokerage’s sales professionals and broker managers.

Photo credit: aag_photos / CC BY-SA

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