Case Studies

Social media for nation’s oldest insurance society

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The challenge

The Insurance Society of Philadelphia (ISOP) brought on Kimball Hughes Public Relations to create and implement a social media strategy that could be integrated with their public relations undertakings. As the oldest insurance society in the United States, ISOP wanted to ensure that a strong social media presence was part of their future.

The solution

Kimball Hughes Public Relations provided ISOP with a well-crafted social media strategy and calendar that complemented their public relations goals. The strategy included the elimination and merger of several redundant accounts, leading to a single voice for one of Philadelphia’s most prominent insurance leaders. The result was increased visibility and interaction with the regional and trade media, industry thought leaders and ISOP members on several social media channels.

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