Case Studies

The power of graphics in insurance communications

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The Challenge

NAPCO, LLC is a leading wholesale insurance broker specializing in property-catastrophe insurance. NAPCO came to Kimball Hughes Public Relations for help raising awareness among target audiences of its experience and expertise in placing coverage in this complex market space.

Among its key thought leadership efforts is a bi-annual State of the Market Report, which examines property-catastrophe trends, pricing for the year ahead and strategies for retail brokers to place accounts or secure better pricing for clients.

The Solution

Kimball Hughes Public Relations used this report as a way to highlight NAPCO’s expertise in the insurance trade and was successful in securing widespread media coverage. Building on this success, we created an infographic to accompany the November 2014 report. Adding an infographic made it easier to understand, gave the report greater media visibility and produced more sharable content for social media channels.

Among the media relations success, National Underwriter featured the infographic prominently in its end-of-the-year market outlook article, which also excerpted report highlights.

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