Case Studies

This product provides a lift

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The challenge

When Innovative Office Products wanted to get the word out — without advertising — about its new CinemaLift mounting arm for the Apple Cinema Display, it turned to Kimball Hughes Public Relations. Kimball Hughes launched a public relations campaign that combined exposure at the Macworld Expo with a media relations effort that put the flexible mounting arm in the hands of reviewers at top Macintosh media.

The solution

The result was reviews in publications such as Macworld, Macworld U.K., MacHome, MacTech, MacTeens, the Mcacdaddy segment on KGO 810-AM in San Francisco and several online Mac newsletters, such as TidBits. This exposure not only increased direct sales and web site traffic (, but helped Innovative build a distribution network with Apple resellers across the country.

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