Whether it's an emerging issue, a fast-moving crisis or a devastating natural or public health catastrophe, we're here so you can move quickly and intelligently to protect your reputation. We have decades of experience in crisis communication planning, response and follow-up, and stand ready to share our expertise when your brand needs it most.
Crisis Assessment
Led by former journalists, our team understands the anatomy of nearly every crisis situation. Whether playing out across the headlines of major news outlets, landing in a client’s social media direct messages or gossiped about among employees, customers and others, we have the experience and expertise to quickly size up the situation and offer both short- and long-term strategies to address the most critical of issues facing your organization.
Absent an existing crisis communication plan, much like a medical trauma team, our job is to assess the situation as quickly as possible while focusing only on the facts, conduct rapid-fire research to assess the extent of the damage and make a plan to stop the bleeding. At each step, we work with senior leadership and the organization’s attorneys to ensure we address the public crisis without negatively impacting any legal issues that might be in play.
Once we align with senior leadership and the legal team on the best approach, our team focuses on making sure our clients have every reasonable opportunity to set the record straight and shape the narrative based on the facts of the situation.
Our team has helped clients navigate crises related to:
We are known for our integrated approach, media savvy and versatility. Let us create a customized crisis communications plan for your business.
We will audit any potential or existing crisis exposures on your team and help build out a comprehensive crisis response plan so you are ready to act when a crisis hits.
Our crisis team includes journalists and longtime crisis experts. We know what the media are looking for and we know how to protect your reputation.
We work directly with your leadership and legal team to provide direct, honest feedback based on our years of crisis work.
We are available anytime of the day or night to support your team when needed. You can reach our crisis team day or night, on holidays and weekends, and we will provide you with the support and expertise you need.
We have crisis management experience across a wide array of industries, ranging from Fortune 500 companies to small nonprofits in industries like insurance, pet care, education and much more. We know crisis and are prepared to address any situation that may arise at your business.
Crises don’t just end. We are there with you for the aftermath, providing strong tactics and counsel so your business is prepared for any additional challenges or future crises.
President Rod Hughes and Public Relations Manager Cassidy Taylor bring a unique mix of crisis communications experience.
Having led crisis communications efforts for Fortune 500 companies and small non-profits, Rod focuses on the agency’s strategic approach to every crisis matter while supporting the crisis team in defending our clients’ most precious asset: their reputations.
Cassidy’s background in crisis communications and reputation management in the non-profit and association spaces informs her current work in assisting clients with their crisis needs.
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